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Smart Tires for Smart Drivers
Lois Tire Shop & Auto Service Center carries a selection of General tires for customers in Burlington, WI, Waterford, WI, Lake Geneva, WI, and surrounding areas. We are committed to locating the right set of tires to match the individual driving needs of every customer.
The General Tire and Rubber Company was founded in 1915 by William O’Neil and Winfred E. Fouse in Akron, Ohio, the rubber capital of the world. General Tire entered a booming market with over 300 competitors, so O’Neil and Fouse bypassed the original equipment (OE) market and moved straight on to focus on producing a quality replacement tire.
An early tire that General Tire released was the General Balloon Jumbo, a pneumatic truck tire that required only 12 pounds of air pressure. In 1955, General Tire entered the passenger car OE tire market as the tire supplier for General Motors.
Shop our online tire catalog to browse our selection of General tires.
The General Tire and Rubber Company underwent a name change to GenCorp, Inc. in 1984, then soon sold to Continental AG of Hanover, Germany in 1987. General Tire is currently a branch of Continental Tire North America, Inc. They still are one of the leaders in the pack for marketing, production, and development of superior tires.
General Tire still continues its tradition of manufacturing a comprehensive line of quality, ultra-high performing tires.
Regardless of your driving or budget needs, our staff can help you find the perfect set of General tires. We have the right price on the right tire for every customer that walks through our door. Contact us online, or visit us today to begin your search for the right set of General tires.
Lois Tire Shop & Auto Service Center is your source for complete automotive care in the greater Burlington area of Wisconsin. Lois Tire Shop & Auto Service Center showcases a huge selection of tires for your vehicle, including farm tires, commercial tires, trailer tires, and more, plus custom wheels to keep you rolling in style. If you live in Burlington, WI, Waterford, WI, Lake Geneva, WI, or another nearby community, make us your first stop for wheel or tire services. We also offer auto repairs performed by ASE-certified technicians at our auto repair shop. See us for brakes, oil changes, alignments, exhaust repairs, and more. We'll get you back on the road again fast. Enjoy free local shuttle service and free local pickup and delivery for tires or auto repairs!